Kraft isn't just a salad dressing anymore. It's the ultimate condiment, spread, or mouthwash. Dressing your delectables is limited only to your imagination. Integer worked with TBWA to give new life to the drab world of dressings. 

With the new direction of Kraft Anything Dressings, it was no longer just about Ranch, Thousand Island, and their cohorts. It was about opening your mind when you open your fridge. And in store, we needed to pique shoppers' interest with messaging just as rebellious. 

Role: Copywriter