Award-winning writer, Creative Director, Strategist from CO.

Professionally: I am a multi-disciplinary leader with 12+ years in the advertising and marketing industry. Some of my crazy ideas have resulted in awards like two Emmys, a Clio, some Reggies, a gold pencil mention and a handful of others. Ideas are everything.

Personally: I’m a proud dad and husband. I’m one of the few remaining Colorado natives. I listen to a whole lot of old punk rock and new T-Swift albums. I love what I do, even when it’s doing nothing. I believe in good people, especially when they have food.

brian@wordsalwayswork.com

    • Took two new products to market, PECOAir Purifiers and Glow humidifier, owning naming, messaging, packaging, and launch creative from brief to shelf.

    • Lead a six-person in-house team across brand, copy, design, and production.

    • Built the voice and naming system for Mo by Molekule, a new sub-brand for essential home air products.

    • Created the "Fourth Essential" campaign platform (Food. Water. Shelter. Air.) and took it from brief to board presentation.

    • Wrote and directed the campaign behind the highest-revenue promo in company history (+44%).

    • Reduced CAC 6% through performance-driven campaign creative.

  • A punk-rooted running brand for people who'd rather run weird than run fast.

    • Founded and built the brand solo, covering name, manifesto, voice, visual identity, and Shopify storefront.

    • Wrote the brand voice from scratch, anchored in the IWW "Sabo-Tabby" black cat as a symbol of rebellion.

    • Designed a hand-lettered identity system, including custom badges, a proprietary handwriting font, enamel pins, and screen-printed apparel.

    • Run an anti-dropship model built with real illustrators and local print shops.

    • Shoot and edit all brand photography and social content.

    • Led creative across a consumer portfolio including John Deere, STIHL, Grant Thornton, and Dickies.

    • Launched STIHL's social platforms, including a video that passed 1M views.

    • Set voice and messaging direction across brands with very different audiences, from lumber yards to boardrooms.

    • Led creative for sports partnerships with the Denver Broncos and Colorado Rockies.

    • Won two [Heartland Regional] Emmys: Best Single Spot (TV) and Best Social Series.

    • Wrote and led an internal COVID vaccination campaign that lifted employee vaccination rates 20%.

    • Led the Starbucks business across TV, print, digital, and shopper marketing.

    • Led creative for Pepsi's health and wellness portfolio: Naked Juice, IZZE, and O.N.E. Coconut Water.

Professional Experience