The Challenge

Running lost its edge. It also became too competitive. People who were getting into running were getting vibed out by the PR-chasing crowd. It’s like they forgot what’s great about putting one foot in front of the other.

Our Move

Put a scientific spin on the runner’s high. Once digging in, it’s wild to know that your brain houses its own endocannabinoids that give you that buzz. We debuted Altra’s new Experience line with a real, mental and physical experience. Experience a new high.